The North Texas Fair and Rodeo

Celebrating Our 85th Year

North Texas Fair and Rodeo
"Rockin' to Tradition"

The North Texas Fair & Rodeo was named second overall in the state for its marketing efforts during the Texas Events Summit held Jan. 17-19 in San Antonio.

The Texas Association of Fairs and Events and the Texas Festivals & Events Association conducted the summit.

At this year’s competition, the North Texas Fair & Rodeo not only won second overall but also received three first-place awards, five second-place awards and four third-place awards, according to a news release.

The fair won first in the categories of best outdoor billboard digital/vinyl advertising, best newspaper supplement (Denton Record-Chronicle — NTSFR tabloid) and best new media platform. The fair also received second-place awards for its photograph series, entertainment poster, pin or badge, color newspaper ad and website. The fair also earned third place for its brochure, black-and-white newspaper ad, T-shirt and new community promotion.

In a statement, executive director Glenn Carlton said he felt a sense of honor and accomplishment about the recognitions.

“The fair’s success in August and at the Texas Event Summit is due to the countless hours of hard work done by NTSFR executive assistant Nanci Kimmey, Barbara Hall, administrative assistant, the volunteers, sponsors, The Crouch Group and the participants,” he said. “Each year, these groups, along with the attendees, help create the tone and inspiration that makes the fair an unforgettable experience for all.”

Officials with the fair and rodeo added that each year, the nonprofit competes against numerous well-respected fairs across the state, almost four times its size. NTSFR attendance averages around 140,000, whereas most of the competitors average between 400,000 to 450,000 attendees, the news release said.

The Texas Association of Fairs and Events was formed in 1926 to provide inspiring leadership, create agriculture and education opportunities, and develop strategies that enhance and advance the fair and event industry, its website said.

Formed in 1984, the Texas Festivals & Events Association is a professional trade association for festival and event planners and the suppliers who provide them with goods and services, according to the Texas Events Summit website.

--Source: The Denton Record-Chronicle